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Starting from the concepts that Administration Theory has been incorporating during the last decade as regards sustainable management and social responsibility, this work presents a study of the state of the art as for the knowledge and application of these contributions to the Argentinean companies. The above mentioned concepts include those related to the management and the valuation of variables which are traditionally not measurable and they appear as the main obstacle when implementing these new theories. The used methodology included the analysis of secondary sources as well as interviews with key informants, and it allowed to conclude that the Argentinean companies are still a long way behind as for sustainability management. Even though Argentine businessmen appear to be very interested about the knowledge of these new concepts, there is neither a full assimilation of them, nor an integral implementation by the organizations, specially the SMEs which are even further behind than the large companies that operate in the national territory. The main contribution of this article is that it identifies a series of key aspects on the current situation of the Argentinean companies as for sustainability, highlighting failures as the lack of measurement and communication of the sustainable actions. Thus the article proposes some guidelines of orientation for future empirical investigations guided to deepen into this problematic, besides establishing a complete conceptual framework on the subject matter.